Each luxe pouf gives hair an exaggerated sense of body and structure, without the slightest hint of crunch. All-day memory leaves styles supremely soft yet set, for hair that's thicker, fuller, larger than life.

How to use: Shake it up, mousse it in, blow it big. To break the safety seal upon first use, remove the cap, place your thumb on the back of the applicator, and press firmly until it audibly clicks.

Benefits: Makes hair big, yet soft and touchable

Plumps the hair shaft to add volume and thickness

Provides heat protection and helps repair and strengthen hair

Ingredients:

-Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin, all while protecting from the drying, damaging and colour-depleting effects of the elements.

-Structure-Forming Starch Polymer thickens and adds hold while smoothing and conditioning hair.

-Sunflower Seed Oil, Glycerin and Vitamin E moisturize and condition hair, leaving it hydrated and full of volume.

-Panthenol swells the hair shaft and volumizes the hair.

Superior Styling Polymer provides long-lasting, flexible hold and memory.